Events and Customer Support

What better way to support your sales and local stores than getting out and being part of the community!

I heard a stranger talking about a great new pet toy... an interactive toy... a... Paw Pet! It was the first time I'd just randomly overheard someone talking about the toys that I make and how much she and her pup loved them. Let me tell you, that is a great feeling.

Paw Pets is a brand that people know, respect, and believe in and we are spreading across the states quickly. But even now, with the best pet reps in the business out there making some great sales and customers frequently telling me that Paw Pets are by far their favorite pet toys, I must still be aware of the pulse of the pet community. I must be at ground level, talking to stores, talking to customers and showing people that I care and that I want, need, respect and will act upon their input.

I walked in the St. Helena Pet Parade this weekend as a Jedi and my pup, Leo, was dressed as Yoda. We had a great time, I met a bunch of lovely pups and their people and I gave Paw Pets away as prizes to happy adults and children who eagerly awaited their turn to walk in the pet parade. I also carried a sign that had the Paw Pets logo and the names of the local pet toy boutiques in which pets are on sale. I got some great feedback and met some new people and pups (hopefully they will go out and buy Paw Pets) but most of all I was at ground level with my finger directly on the pulse of the local pet community.



What I've learned is that unless you are blessed with the kind of luck that leads you to win a huge lottery jackpot, starting a new company, no matter how great your idea may be, is going to take hard work, dedication and the ability to become a part of the community that you hope will buy your product or service. And once you are a part of this community there is no sitting back and relaxing, you must continuously grow with the community, keep an eye out for changes and adapt your product and your message to their needs before your competitor beats you to it.

Happy rainy Monday everyone.