Paving the Way to Sales

Good day to you, my valued readers.

I started Paw Pets almost a year ago and am now in over 50 boutiques and working with 9 seasoned sales reps. The journey is far from over, I know far more today than I did one year ago, and I am excited about what I will learn in the coming years. You often hear people make the comment: "If only I had known then what I know now". Now, more than ever, I hear that statement echo in my head. For this reason, I hope that you will be able to learn from this blog and share with others the things that I have had to learn the hard way.

Today I leave for a sales trip to Petaluma, CA. I'm especially excited because I started donating my time, marketing and graphic design abilities to the Boys and Girls Club of Petaluma/Marin/Sanoma counties and when I show up for my sales appointments, I will not be a stranger. Rather, I am an active part of the community and have negotiated a deal to add the logos of the stores that carry my toys to the mailers that I design. Mailers that reach thousands of people all over the bay area. My activity in the community and the value that is added with the free advertising for participating boutiques will provide me with an edge that I may not need but will certainly help to define who I am and give stores an extra reason to carry Paw Pets. These extras make all the difference in the world so remember to take a look at the area to which you intend to sell and think to yourself: "What can I do to pave my way to a sale ahead of time and add value for those who carry my products?"

Also, I am VERY happy to announce the first cat video on the Paw Pets video page, check it out!
Until Tomorrow,
I